Enrico
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Would you pay 800.000 dollars to buy 1 character and the exclusive right to exploit everything related to it?
Probably not, but if you are buying 5,000 characters, if some of them are very famous characters (among them: Iron Man, X-Men, Captain America, Fantastic Four and Thor ), if you are paying only 60%cash (and 40% stock), and if you are the leader in family entertainment and already own an entertainment network, this looks to be a fantastic deal.
And this is now history.
Disney-Pixar is adding Spiderman and lots of his famous friends to its “global portfolio of entertainment properties” (you can read more on Marvel website)
(IP Faber: the brand specialist . Contact us for more info)
Photo credit: by Oscar Baeza via Flickr
